Here’s an INTRODUCTION to a talk that’s to be scheduled in several weeks to a SoCalif real estate investment group … —————-


.. by Carl Sherrill – Business Planning / Construction Management / Architecture – DRAFT – May 03, 2015

… “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat”-  Sun Tzu, The Art of War


Capital investments have many components. As well, investors can feel a wide range of emotions when considering the “Big D” to move on a commitment. This is totally understandable, as these emotions include a full range of perceptions – from stress to exuberance. Indeed, some folks may feel all these emotions at more or less the same time!

To move forward on major capital investments, what lessons apply to tomorrow’s big decisions?

Understanding a rational process to produce project budgets mitigates “emotional hi-jacks”.

We use due diligence to uncover specific items, while other issues may support a desired cost-benefit ratio. While other resource estimates may revert to instinct or a “leap of faith” when investors believe in short and long term value.

As one purchases an existing building, some benefits may be implied – this may create an “illusion of stability”.

Otherwise, the perceived risk to build new may appear high, but new construction offers unique missions for proactive sales and marketing programs to overcome previous error.


If you’d like a pdf copy  pls send over an email request –


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